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Capital One - Episode Two

After my mini-rant about Capital One and their absurd interest rate of 34.9% (no, that's not in any way a typo!) I received a mailing from them in the post this morning. (Purely coincidental I'm sure!) Headlines at the top of the mailing:

  • Status: Pre-selected to apply
  • Please response by: 05/06/07
  • Card choice: A free choice from 8 great designs
Notice that of the headlines "above the fold", not one refers to the interest rate and the only one relevant once you've actually had an application accepted is the choice of designs. In fact, it takes until below the second fold to see the APR, immediately to the right of which is a choice of 1cmx2cm stickers, which you actually use to indicate your choice of card design! Oh, and the application form comes with a fake credit-card attached.

They really are targeting people who they shouldn't!

3 comments Tags: credit card, capital one
Rob

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Rob
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I'm not crazy, I'm a pragmatist
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